This is just a note from Chris to say thank-you for visiting my website!
Now, for those of you who have one of my business cards you will be wondering what the reverse is all about. How can I work out such a lot about you just by the way that you pick it up? Well, I have decided to tell you how, so you can try it on all of your friends and family!
In short, picking up the business card is actually a quick, non-verbal, psychological test known as a "hemispheric brain dominance test". This is essentially a technique that allows you to determine, just by watching how somebody picks up the card, whether they are right brained (non-linear, artistic, intuitive) or left brained (linear, logical, a natural problem solver).
"But what use is that?" you may ask!
Well, having that information can clue you in to how an individual goes about their day; their organisational habits, seating preferences, and a mass of other detailed information that you just wouldn't be able to get any other way! How cool is that!
To understand better how this works, let us take a look again at my business card:
Let us now break down the specifics of the way that it is designed:
The card itself consists of two distinctly seperate areas.
The top area, area 1, consists of a headshot - notice that the picture is orientated vertically. This is what makes the test work. Overall, the picture takes up approximately half of the business card's total space.
The bottom half, area 2, is a black text on a white block - no funny symbols, colourful cartoons, or logos.
How to perform the test:
Actually doing the test could not be any simpler - all you have to do is watch as your volunteer picks up the card!
Right brained people (Artistic, imaginative, not very organised most of the time - also known as messy!) will generally view the card vertically at first before flipping it horizontally to read the text (if they even read it at all). They will have a natural tendency to properly orient the colourful, artistic side of the card first; they will initially disregard the incorrect orientation of the text. As you have probably guessed by now, left brained people (Linear, good at problem solving, a natural lateral thinker, generally well organised) will act oppositely - they will most often pick up and view the card in the more traditional, horizontal fashion.
An easy way to remember which sided brain is which is with relation to the way I have created the business card. The picture, when oriented correctly, is on the right hand side. So remember:
Artistic = Photo, Photo = Right Hand Side, and Right Hand Side = Right-Brained
So, in turn:
Artistic = Right-Brained
The non-verbal advantage:
The cool thing about this test is that at no point to do you ever have to ask your volunteer a question. They never even have to tell you their name, yet you can tell them loads of detailed, intimate knowledge that you should not possibly know! You receive your cue by merely observing the quick, natural glance that your volunteer takes at your business card. It's easy, fast, and oh-so devious.
So what now?
Well, now you have the information you could begin one of the cleanest, most mind-blowing demonstrations of psychological reading ever fathomed. You can tell them many detailed aspects of their personality that you shouldn't know, after having gained information about your volunteer freely offered by their own subconscious mind! Wouldn't that be cool?
Yes, yes it would
BUT DON'T STOP THERE!
Half the effect of this is the method itself. Tell the volunteer detailed information and they will be amazed... but tell them that you did it just by the way that they looked at the business card? Now THAT is something worth shouting about! You've intrigued them, which engages their mind on a much deeper level - that's the real power that you have here at your disposal.
Tell them how it works, impress them with your devious little ways, and go forth and have fun!
Also, as an extra present from me to you, if you want some more business cards because you keep giving yours to your friends so that they can have a go, just drop me an e-mail and I shall send some out to you, free of charge! Don't hesitate - just send me an e-mail and you can go and impress the world!
Thanks again for visiting my website, and I hope to see you all soon!
